Conclusion and Recommendations of Indian Tourism MBA Project


In the previous chapter researcher performed analyzing the data gathered from respondents and also presented empirical findings. In this chapter researcher is going to present the conclusion that has been raised from the work done. In this chapter researcher is going to discuss about the factors that are highlighted in previous chapters and also explains how the objectives and aims are achieved through this research. Researcher discussed about some of the theories that are related to the thesis. These theories give researcher a detailed idea about how this consumer behavior in tourism deals with the thesis. 


Consumer behavior towards the tourism depends on various factors and the main aim of this project is focused on this aspects and a detailed evaluation is done against this key aspect to understand the consumer behavior towards choosing India as the tourism destination. The required primary source of information is gathered from the direct interviews conducted with the tourists in London and an empirical investigation is done towards their perception in making the key decisions while deciding upon the tourism destination. Almost 100 respondents are interviewed in this context and quantitative research methodology is selected to proceed with the research and the key findings from the interview process are also given in this research. An option based interview questionnaire is prepared in this context and escalated among the respondents involved in the research and the information gathered from them is used to conduct the research and conclude their perception towards Indian tourism and also to understand the key factors that affect their behavior while choosing India as their destination. The key factors that were considered to evaluate this research are the financial conditions, safety, source of advertisement, exchange rate, demographic attributes like age, sex and occupation, reputation of India, facilities in terms of accommodation and living conditions, ticket price, distance to the destination and purpose of visit and the corresponding findings are analyzed using the statistical analysis and Microsoft Excel is used as the required tool in this context and the key findings are as given below 

From the findings it is clear that, most of the tourists prefer India as the tourism destination to spend their holiday time and among these people think twice to choose India as the tourism place in terms of their financial position. Few aspects like tickets and total expenses to spend in India are considered while making their decision and from the findings it is clear that almost half of the respondents interviewed consider these aspects before visiting India. When the tourists are asked regarding the distance consideration, most of them replied that distance is not at all a factor when they are planning for a holiday trip and they always look for the hospitality and surviving conditions in India. Reputation of the country also plays an important role against the consumer behavior and it is proved from the findings as most of the tourists prefer India as the level of reputation in attracting the tourists is on the top level and also the accommodation provided in India is at corporate level.  Cultural attraction also plays a vital role in attracting the tourists from different countries and from the findings it is clear that all most all the respondents interviewed prefer India as the culture and the activities at the tourism spots are excellent in nature and thus it can be understood that culture plays an important role in estimating the consumer behavior towards tourism. Apart from these core aspects, the key issues like security and safety also plays an important role in estimating the consumer behavior towards tourism and from the analysis of the findings it is clear that, most of the tourists think a while about their safety as India is prone to frequent terrorist attacks and thus in aspects, India is losing ample customers against their tourism. Advertising the key media that were considered by the consumers in choosing the tourism destination and from the findings it is clear that, most of the customers are attracted towards India via the media like news papers and TV advertisements. From the overall analysis it is clear that consumer behavior against the tourism is mainly affected by the factors like safety, cost of trip and the cultural attractions at the tourism destination and when these aspects are related to India, it has provided the maximum to the tourists and need to improve and refine the policies against safety measures for the tourists in future. 


In this research, researcher is recommending some factors that are to be improved in order to obtain data on consumer behaviour in tourism. This is done by researcher and considered from the empirical findings. 

Some of the recommendations that are underpinned by the researcher in this research are

1)      Emerging the New technologies

2)      Changing Demographic Profiles

3)      Conservation demands


The internet and alternative access devices will continue to increase the number of electronic collections between customers and the tourism industry and this new technology will continue to provide an environment for creating relationships, allowing consumers to access information more efficiently, conducting transactions, and interacting electronically with business and suppliers.


The changing demographic profiles of internet users over the last decade suggest that the evolving internet  and related systems will ultimately adopted by the large majority of travelling public and, therefore the internet will be considered the primary source for traveling information.


The demand of travelers, in particular the purchase process they use, will continue to evolve as consumers of travel; products and gain more experience and confidence in product purchasing over the internet importantly conservations among the travelers ( through travel clubs, virtual communities , etc.) will continue to grow and will increasingly be mediated through internet technologies. 


In conclusion this chapter has linked the findings with the set objectives, analysed some factors that affects consumer behaviour in tourism and also discuss about the outcomes that are achieved by processing this study. In this researcher also highlighted some benefits and problems that play major role in consumer behaviour in tourism. Moreover, this research completely satisfied the research aims and objectives by giving specific reasoning and answering for research questions. This research make hold of tourism in India and also associates with data on consumer behaviour. Results are fairly encouraging and actions should be taken to improve as consumer behaviour shows major impact on tourism.

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