What are the competitive advantages of Tata Nano car when compared with its competitors?
competitive advantages of Tata Nano

For the above question, 10% of the participants answered that customers will prefer price while buying the cars, 10% of the other participants stated that customers will prefer quality while buying the cars, 10% of the other participants stated that customers will prefer cars based on the features and finally 70% of the participants stated that customers will consider all the above reasons while buying the cars. Finally, maximum number of participants stated that customers prefer quality, price, and features while buying the cars.

What type of marketing strategies should the automobile companies follow in order to market their cars and to get succeed in the automobile market? 

marketing strategies should the automobile companies

For the above question, 10% of the participants answered that they will use efficient car marketing strategies in order to market their cars, 10% of the other participants stated that they will use competitive strategies in order to succeed in the market, 20% of the participants stated that they will use customer relationship strategies in order to market the cars and finally 60% of the participants stated that companies will use all the above mentioned strategies in order to market their cars. Majority of the participants stated that all the three strategies should be used by automobile companies to succeed in the market.

Who do you think is your major competitor in the automobile market?

major competitor in the automobile market

For the above question, among the total number of participants from Tata Company, 20% of the participants answered that Honda Company is their major competitor, 20% of the other participants stated that Toyota is their major competitor, 30% of the other participants stated that Maruthi is the major competitor for Tata Company and finally 30% of the other participants from Tata Company stated that all the Indian automobile companies are their major competitors. Finally, maximum number of participants stated that Maruthi is the major competitor for Tata Motors.

Among the total car models of Tata Motors which is the most successful model and which model faced failures in the market?

A)    Indigo B) Indica C) Nano D) All

Tata Motors which is the most successful

For the above question, among the total number of participants from Tata Company, 20% of the participants answered that indigo is their successful product, 30% stated that Indica is their successful product, 20% of the participants stated that Nano is their successful product and finally 30% of the participants argued that they are supporting all the above mentioned three models of Tata.

What is the major intention behind introducing the Tata Nano car into the market?

A)    To attract customers towards Tata Motors B) To satisfy low income people car needs

introducing the Tata Nano car

For the above question, among the total number of participants from Tata Company, 30% of the participants answered that the major intention and reason behind introducing Tata Nano is to attract the customers towards Tata Company and alternately 70% of the participants stated that the major reason to introduce Nano is to satisfy the low income people car needs. 

Do you think the Nano car changed the history of the Indian auto industry?

A)    Yes B) No C) Cant say

Nano car changed the history

For the above question, among the total number of participants from Tata Company, 50% of the participants stated that Tata Nano Car has changed the history of automobile industry and alternately 50% of the participants stated that Tata Nano does not changed the history of Automobile industry.

What type of competitive advantages Nano provided to Tata Motors

A)    Price B) Quality C) Features D) All

competitive advantages Nano

For the above question, among the total number of participants from Tata Company, 20% of the participants answered that price is their competitive advantage to attract the customers, 20% of the participants stated that quality is their major competitive advantage 20% of the other participants stated that features are their main competitive advantages and finally 40% of the participants stated that all these three aspects are their competitive advantages.